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Kroger (KR -0.3%) continues to roll out at stores its new brands aimed at replacing private...

Kroger (KR -0.3%) continues to roll out at stores its new brands aimed at replacing private label lines thought to be confusing to consumers. The Simple Truth and Simple Truth Organic brands have more than 250 food items with new packaging and promotions highlighting that they are free from 101 artificial preservatives and ingredients.
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