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Netflix (NFLX) CEO Reed Hastings says Europe will be a major focus of the company over the next...

Netflix (NFLX) CEO Reed Hastings says Europe will be a major focus of the company over the next two to three years as he sees the company's streaming service eventually landing in nearly every nation on the planet with the possible exception of the always-problematic China. He takes on the threat of Amazon head on, noting that Netflix spends 3X what Amazon does on content to the benefit of customers and calling Amazon Prime a "confusing mess" with an algorithm that isn't as clever as that of Netflix.
Comments (18)
  • 2MuchDebt
    , contributor
    Comments (215) | Send Message
     
    Tough words from Reed. Anybody correct me if I'm wrong or chime in, but isn't Amazon Prime cheaper and doesn't it have a better/larger selection?
    26 Sep 2012, 08:15 AM Reply Like
  • biobat
    , contributor
    Comments (3139) | Send Message
     
    The all you can eat offering on Amazon Prime is cheaper but it doesn't have as much content as Netflix - but it does have much of, if not most of Netflix' best content. The bonus (for me as a user) is that if I want to pay additional to watch new releases via Amazon Prime, I can. I don't have a choice with Netflix.

     

    I would agree with Hastings that Amazon streaming via the web page is confusing but the embedded apps for TV connected devices (PS3, Xbox, Roku and hundreds of BluRay players) are every bit as intuitive to use as Netflix is/was. The biggest problem I see with Amazon streaming is its lack of/confusing nature of its international brand - it's Amazon in the US, Lovefilm in Europe and non-existent anywhere else.
    26 Sep 2012, 08:20 AM Reply Like
  • 2MuchDebt
    , contributor
    Comments (215) | Send Message
     
    Thanks for the post. A lot of good info.
    26 Sep 2012, 08:22 AM Reply Like
  • kennetj
    , contributor
    Comments (15) | Send Message
     
    I have both but for different reasons. I have never streamed/purchased a movie from Amazon, way too much hastle and very poor selection. I'm no geek so I just go to Netflix where a couple clicks and I have a movie rolling. IF NFLX doesn't have a new movie yet I have picked 1 or 2 up from Hulu but I had to pay $$
    to get there. Netflixis the handiest for me.......
    26 Sep 2012, 09:03 AM Reply Like
  • LC7
    , contributor
    Comments (3) | Send Message
     
    Agreed-Amazon offer's new/pre-releases (at a premium) which NetFlix doesn't, and the Amazon app (on PlayStation) has a couple more features than Netflix (recommendations for content you like , and movie trailers).
    26 Sep 2012, 11:06 AM Reply Like
  • whereisdagnytaggart
    , contributor
    Comments (38) | Send Message
     
    Not sure where you are getting your information but the Netflix app on the Playstation does recommendations as well. Which features does Amazon offer that Netflix doesn't? I am long Netflix and like to remain informed about developments made by the competition.
    26 Sep 2012, 05:56 PM Reply Like
  • LC7
    , contributor
    Comments (3) | Send Message
     
    I have a PlayStation 3, and the NetFlix app (version 2.1) only shows recommendations after the movie has finished. As I said above, Amazon also offers movie trailers with their PlatStation 3 app.

     

    YouTube just released a new app for the PlatStation 3 as well (back in August), which offers high-def video streaming (which wasn't available in the previous YouTube app).
    1 Oct 2012, 12:44 AM Reply Like
  • whereisdagnytaggart
    , contributor
    Comments (38) | Send Message
     
    I used Amazon IV to buy Game of Throne season 1 and the two seasons of The Killing outright. Everything else I watched on Netflix or Hulu Plus. Content-wise I don't think Amazon can hold a candle to Netflix or Hulu at this point in time. From what I've gathered Netflix feels more competition from Hulu and Sky than anything. Not sure where all the Amazon Prime hype is coming from. Speculators, gotta love em.
    26 Sep 2012, 10:10 AM Reply Like
  • biobat
    , contributor
    Comments (3139) | Send Message
     
    It's not speculation, it's people that use the service. A year ago, Amazon prime video was a mess. In the past six months, the UI and content has ramped up dramatically to the point that you don't need to go to Netflix anymore. That's especially true as Netflix loses more and more content. Hulu, on the other hand offers up something neither Netflix or Amazon Prime does - the ability to watch new releases for what amounts to free.
    26 Sep 2012, 03:43 PM Reply Like
  • Eric Balkan
    , contributor
    Comments (53) | Send Message
     
    Go to Amazon and do an instant video search, checking the box for "Prime Eligible". This gives you 9240 hits. (With each season of a TV series counting as 1 hit.) Netflix doesn't say how many titles they have, but I subscribe to both services and typically if Netflix doesn't have it, then Amazon Prime doesn't have it either. Amazon does have 50,000 other titles available for streaming, but they're $2-$4 a pop, and only 2000 are HD.
    26 Sep 2012, 05:55 PM Reply Like
  • JeffreyLangBoyd
    , contributor
    Comments (645) | Send Message
     
    One point not made in the article is relationships with hardware vendors. Try and find a blue ray player or smart tv that has Amazon installed. It can be done but it isn't ubiqutous as Hulu and Netflix are and Vudu is becoming. Not sure how Amazon dropped the ball there but that is what I found.
    26 Sep 2012, 06:31 PM Reply Like
  • biobat
    , contributor
    Comments (3139) | Send Message
     
    It's actually pretty easy to find TV/BluRay enabled devices - http://amzn.to/RkAS32

     

    And if you go by the Xbox, PS3 default since there are over 50 million homes in the US with those, then you've already got a direct link to Amazon Prime streaming.
    27 Sep 2012, 09:07 AM Reply Like
  • wrongdog
    , contributor
    Comments (16) | Send Message
     
    I've love Amazon Prime, for shipping. Their video service isn't great. I have Netflix for video.
    27 Sep 2012, 10:14 AM Reply Like
  • JeffreyLangBoyd
    , contributor
    Comments (645) | Send Message
     
    You kind of illustrated my point. What percentage of devices have Amazon? 75%, 50%, I think it is less than 50% with the exception of Panasonic brand.

     

    I bought a $2,000 Samsung HDTV that doesn't have it and I had to dig around on Amazon to finally find a Blu Ray that did. Someone who didn't have a history of using the product (and purchasing movies) who bought a similar tv wouldn't make the effort I did. Amazon has some fine attributes but they have a history of promising more than they deliver in my experience. Time will tell, they might succeed in becoming a sole provider of streaming content but as of right now they are failing badly.

     

    Netflix isn't trying to be the sole provider and they provide a fair amount of value and to date they have delivered on their promises. Whether that will be the case in another year I don't know.
    27 Sep 2012, 10:38 AM Reply Like
  • biobat
    , contributor
    Comments (3139) | Send Message
     
    I wouldn't call being embedded in over 50 million TV connected devices in the US 'hard to find', especially considering the number of internet enabled households.

     

    And I agree that no one's going to go out of their way to find Prime streaming - simply because Amazon hasn't really advertised it much nor do they have ads embedded it on every annoying website popup known to man.
    27 Sep 2012, 03:43 PM Reply Like
  • pumabill
    , contributor
    Comment (1) | Send Message
     
    nflx is falling down like a rock. checking it out.

     

    Dish looking for programming for Web TV service: source

     

    http://on-msn.com/QJB5do
    28 Sep 2012, 12:20 AM Reply Like
  • Scipio Advisors
    , contributor
    Comments (167) | Send Message
     
    I am a customer of Netflix and I recently upgrade to having both DVD and streaming. If streaming is available and I do not need premium image quality (e.g. Prometheus), I watch the streamed content. But I reserve the really great movies to DVD by mail, because of the extra contents and the image quality.

     

    I think many people are under-estimating the power of the DVD + Streaming combination.
    30 Sep 2012, 07:38 PM Reply Like
  • biobat
    , contributor
    Comments (3139) | Send Message
     
    You are in the minority and there's nothing to underestimate. Netflix subscribers have been dropping the DVD offering at a rate of 600-900 thousand a quarter. They're moving onto other services like Redbox because it's generally cheaper to rent 3-4 DVDs a month from them than it is to spend $8 to get 3-4 DVDs by mail. The worst thing Netflix did was cut service/increase prices and give subscribers a big reason to look elsewhere.
    1 Oct 2012, 10:37 AM Reply Like
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