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Youku Tudou (YOKU) predicts its content costs, long an investor concern, will decline as a % of...

Youku Tudou (YOKU) predicts its content costs, long an investor concern, will decline as a % of revenue next year, as the Chinese online video market's content rates rationalize following last year's surge, and the company's merger gives it more purchasing power. Content costs made up 37% of Youku's Q2 revenue, up from 25% in the year-ago period. (previous)
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