Seeking Alpha

Young shoppers are the force behind the rapid growth of showrooming with their grasp on how to...

Young shoppers are the force behind the rapid growth of showrooming with their grasp on how to use mobile devices to find the best deals, according to research by AlixPartners. Naturally, Amazon (AMZN +2.2%) appears to be a beneficiary of the trend, but brick-and-mortar retailers could have a secret weapon. A retail brief published by Aimia suggests that the very same savvy young shoppers who make showrooming a force of habit are also the most loyal reward program participants. The end game: A loyalty program with soft benefits could steal Amazon's thunder.
Comments (2)
  • Ooops.
    27 Sep 2012, 01:31 PM Reply Like
  • Kohl's has the best loyalty rewards. I buy all of my national brands work clothing through them. They have the best prices on Levis, Lee and Dockers when you use their credit card and percent off coupons and the Kohl's cash. Way better than anywhere else and there are cheaper prices out there besides Amazon for the other stuff.
    28 Sep 2012, 01:25 PM Reply Like
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