Target (TGT) takes product placement to a new level with a series of short films starring...

|About: Target Corporation (TGT)|By:, SA News Editor

Target (TGT) takes product placement to a new level with a series of short films starring actress Kristen Bell in which online viewers can click on any item on the screen to send it directly to their shopping cart. It's an interesting concept given the hornets nest stirred up by Dish Networks (DISH) with its ad-skipping Auto Hop service. The bigger issue: Whether or not Target's initiative is a glimpse of the future model of advertising, the old school led by Les Moonves (CBS) should be on alert.