Viewing audiences are so small for 3-D TV that ratings don't even measure a blip on the...

|By:, SA News Editor

Viewing audiences are so small for 3-D TV that ratings don't even measure a blip on the Nielsen's rating system. Despite the apparent apathy of consumers, new TVs for the holiday season are embedded with the feature and cable firms continue to put 3-D channels in premium packages. Execs with Disney (DIS +0.5%) say they are just ahead of the curve and the future for 3-D is still bright, but industry watchers can't help but note that many families with 3-D TVs don't even bother to buy the glasses needed to watch the novelty service.