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Logged-in Google (GOOG) users are already seeing "Google Instant," an as-you-type...

Logged-in Google (GOOG) users are already seeing "Google Instant," an as-you-type streaming-search enhancement that CEO Eric Schmidt is alluding to with his cryptic "fast is about to get faster" tweet. Details to come from the company today are expected to echo in part what Schmidt said in Berlin yesterday.
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Comments (6)
  • MNTrader
    , contributor
    Comments (48) | Send Message
    Just used it and its extremely cool. It will take some getting used to and some of the design could be improved, but overall I see this being a successful feature for Google
    8 Sep 2010, 01:08 PM Reply Like
  • D_Virginia
    , contributor
    Comments (2277) | Send Message
    I agree it's neat, but as with most "neat" Google features, my first question is: "How does this make them more money?"


    Will this make anyone click more ads?


    Will this make more people subscribe to any of Google's for-pay services?


    As a consumer I love Google, but as an investor, sometimes I worry that they're not focused on bringing home the bacon.
    8 Sep 2010, 01:12 PM Reply Like
  • MNTrader
    , contributor
    Comments (48) | Send Message
    As an investor you need to also be in-tune with the consumer in you as well. Even if Google Instant doesn't necessarily bring in more $ (not sure what Google's ideas here are), it helps it fend off Bing by being in the forefront of new search features(instead of having to react to competing Bing ie. image search)
    8 Sep 2010, 01:48 PM Reply Like
  • dividend_growth
    , contributor
    Comments (2899) | Send Message
    Google is already minting money and has an outrageous profit margin.


    Competitors certainly want part of the action, and Google has to keep innovating to fend them off.


    This new "improvement" is what Buffett calls "moat-widening" effort.
    8 Sep 2010, 03:52 PM Reply Like
  • LarryBlumen
    , contributor
    Comments (271) | Send Message
    Google Instant = faster searches = more face time = more clicks
    9 Sep 2010, 10:25 AM Reply Like
  • LarryBlumen
    , contributor
    Comments (271) | Send Message
    You could argue that Google Instant is more about reducing Traffic Acquisition Costs.


    More efficient searches (fewer round trips to the Bigtable to get to your click) means less network activity per click. Of course, the increased density (velocity) will result in more clicks per unit time.


    Google is tuning the Internet to its bottom line. Nobody else does it better or more relentlessly.
    10 Sep 2010, 11:59 AM Reply Like
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