Limited Brands (LTD -0.9%) plans to open a Victoria's Secret at Cowboys Stadium in the Dallas area, to test the theory that sports fans will find the time to shop for women's wear, lingerie, and beauty products. The move might bring on a bit of skepticism if not for the fact that the retail chain has a stellar track record of picking where to open stores and one of the strongest runs of consistent same-store sales growth in the sector.
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