Apple may now account for a decent chunk of chip industry sales, but its growth is very much a...

|By:, SA News Editor

Apple may now account for a decent chunk of chip industry sales, but its growth is very much a mixed blessing for the industry, argues Piper's Gus Richard. Apple often demands "onerous terms" from its suppliers, Richard points out, and Samsung's (SSNLF.PK) flash memory profits are actually improving following Apple's decision to shift orders to other suppliers. In addition, the iPad's chip content value is well below that of the PCs it's cannibalizing. (also)