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The ambitious tentacles of Amazon (AMZN +0.5%) will soon reach into California vineyards to make...

The ambitious tentacles of Amazon (AMZN +0.5%) will soon reach into California vineyards to make wine available directly to consumers off its website. The company is hosting reps from close to 100 wineries in California today to outline details of its upcoming program where sellers will be charged 15% commissions on sales. After an initial foray into wine crashed and burned in 2009, this time around Amazon won't be involved with the shipping end of the transaction.
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