Citi sees some bumps in the road for the growth plans of Yum Brands (YUM +1.8%) with its KFC...

|By:, SA News Editor

Citi sees some bumps in the road for the growth plans of Yum Brands (YUM +1.8%) with its KFC chain in China. The company's advantage of being one of the first QSR players in the nation is starting diminish with McDonald's and other rivals stepping up their game, while a weakened Chinese consumer is also having a material effect on store traffic. Important to note, in China KFC is more of a step-up restaurant than a step-down choice.