Grocery stores 2.0: Peapod rolls out its virtual grocery service in more than 100 major commuter...
Oct 1 2012, 15:10 ET
Grocery stores 2.0: Peapod rolls out its virtual grocery service in more than 100 major commuter rail stations after completing a trial run in select locations. The concept is that commuters can use their mobile devices to buy groceries for future delivery using QR codes and product bar codes. Major grocery chains have only dabbled impassionately with online ordering as foot traffic in stores is highly preferable for bottom lines and early online venture failed, but Peapod could create a splash with the mobile aspect adding convenience for consumers. Watching the trend: SWY, WFM, KR, WINN, SVU.