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Facebook (FB +1.5%) monetization data chief Brent Smallwood tries to counter criticism of the...

Facebook (FB +1.5%) monetization data chief Brent Smallwood tries to counter criticism of the company's low ad click-through rates by arguing ad clicks give an inaccurate view of a campaign's effectiveness. While relevant for e-commerce firms trying to make immediate sales, ad clicks don't matter as much to brands trying to drive offline sales, Smallwood argues. Facebook is counting on its partnership with Datalogix to provide marketers with data about offline conversions. (COO remarks)
Comments (5)
  • raviunnam
    , contributor
    Comments (178) | Send Message
     
    Instead of confusing investors that numbers dont matter , click through's don't matter, only MAU , DAU etc etc matter the management should come out with some numbers .
    If i were an insider with lockups expiring in oct, nov or dec and if i were very bullish on the stock, i would sell into his rally in oct, nov and dec and pickup for a fraction of the stock in May 2013 . With the money saved in the process, i would plan retirement.
    1 Oct 2012, 07:18 PM Reply Like
  • J 457
    , contributor
    Comments (951) | Send Message
     
    There is no indication of a FB rally in Oct Nov, Dec. Instead there are multiple analyst lowering price target. Maybe they break $15 per share this month, maybe not, only the HFT programs know the future.
    1 Oct 2012, 07:55 PM Reply Like
  • idkmybffjill
    , contributor
    Comments (1706) | Send Message
     
    He is referring to the rally in the past week that will likely and suspiciously last into the insider lockup period.
    1 Oct 2012, 08:42 PM Reply Like
  • thor34
    , contributor
    Comments (101) | Send Message
     
    SO there is no way to accruately measure the quality of a campaign. So if sales go up, it was because they had ads on FB. If sales do not go up, it was because WHY? This seems to be more smoke and mirrors, what is the business model again?
    1 Oct 2012, 10:29 PM Reply Like
  • TrojanRay
    , contributor
    Comments (7) | Send Message
     
    Question: Are these low ad click rates WITH or WITHOUT taking into account the bot clicks that have been highly criticized?

     

    For those that don't know:

     

    http://lat.ms/Ql8Vqc
    1 Oct 2012, 11:59 PM Reply Like
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