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Content is king at CBS as it produces hit TV shows one after another to help it sit at or near...

Content is king at CBS as it produces hit TV shows one after another to help it sit at or near the top of the ratings over the last decade. By 2017, the company expects to rake in over $1B in retransmission and reverse compensation fees as the shows get a second life on cable networks. The revenue churned up by its content also helps CBS reduce its reliance on fickle advertising.
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