The raging debate on the impact that the new Starbucks (SBUX +0.3%) Verismo machine will have on...

|About: Starbucks Corporation (SBUX)|By:, SA News Editor

The raging debate on the impact that the new Starbucks (SBUX +0.3%) Verismo machine will have on Green Mountain Coffee Roasters (GMCR -1.6%) shows no signs of dying down. While one camp sees the looming presence of Verismo in the market as directly impacting Keurig and K-Cup sales, the other side rails that GMCR's imposing distribution channel more than covers any slight dip in machine sales. The bigger issue: Will both companies lose out with Kraft, Safeway, and Kroger fighting them on consumable pricing.