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Coca-Cola (KO +0.1%) is the most valuable brand in the world with a total brand value estimated...

Coca-Cola (KO +0.1%) is the most valuable brand in the world with a total brand value estimated at $77.8M, according to Interbrand. The group makes the case that the strength of a brand helps a company ask for a premium price for its products and brings in additional earnings. With KO scoring 5X higher than PEP on brand valuations, will the debate re-ignite that Coca-Cola should raise its soda prices?
Comments (2)
  • radicall
    , contributor
    Comments (534) | Send Message
     
    Yeah already switched to Kirkland Cola (COSTCO). I would have never imagined drinking non-branded soda - but I couldn't tell the taste difference in a blind test, so made sense
    3 Oct 2012, 04:16 PM Reply Like
  • lurkies
    , contributor
    Comment (1) | Send Message
     
    The kirkland cola I have tried has absolutely nothing in common as far as taste goes with Coke or Pepsi. Has a rather disgusting aftertaste for a cola that reminds me of the smarties candies. Ok in a candy, not ok at all in a cola.
    24 Feb 2013, 03:32 PM Reply Like
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