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Though Nokia's (NOK) Steven Elop says he's unaware of any Microsoft (MSFT) smartphone plans, The...

Though Nokia's (NOK) Steven Elop says he's unaware of any Microsoft (MSFT) smartphone plans, The Verge is joining BGR in fanning the rumor mill. "Multiple insiders" claim Microsoft doesn't plan to announce a Surface smartphone this year, but likely views it as a "Plan B" if pending Windows Phone 8 launches (I, II) don't go well. When asked about the rumors, a Microsoft spokesperson responded with PR-speak about support for hardware partners.
Comments (15)
  • Hagge
    , contributor
    Comments (31) | Send Message
     
    It makes sense!
    3 Oct 2012, 04:41 PM Reply Like
  • pureview8
    , contributor
    Comments (226) | Send Message
     
    Microsoft has no business making another phone. They tried it with the Kin and it took a huge reputation hit. The Kin didn't even last 2 months on the market. It's silly that they would even try again with WP8.
    3 Oct 2012, 04:46 PM Reply Like
  • skiz
    , contributor
    Comments (372) | Send Message
     
    Apple has no business making a PDA. They tried it with the Newton and it took a huge reputation hit. The Newton didn't even last 2 months on the market. It's silly that they would even try again with iPhone.

     

    Ok, so it doesn't apply 100%, but my point stands.
    3 Oct 2012, 05:44 PM Reply Like
  • marvinsannes
    , contributor
    Comments (51) | Send Message
     
    PR speak? Good one! What other language is spoken here. Or anywhere in this gossip/manipulate every syllable culture.
    3 Oct 2012, 04:51 PM Reply Like
  • 10161016
    , contributor
    Comments (2) | Send Message
     
    I hate it but everything in MSFT behavior says "we are going with the Apple model."

     

    Stores, hardware, secrecy etc.

     

    Why not just buy Nokia?
    3 Oct 2012, 05:05 PM Reply Like
  • css1971
    , contributor
    Comments (870) | Send Message
     
    Because they would go to prison?
    4 Oct 2012, 08:20 AM Reply Like
  • Davidoff
    , contributor
    Comments (306) | Send Message
     
    The problem with Apple is that they have an excellent operating system, but they only have one single phone model. So if it's a flop, and in my opinion iPhone 4s was a flop and iPhone 5 is a flop too, since it was supposed to be presented instead of 4s, you don't earn cash with your operating system either. Ok, in the Apple's case, people admit the phone is bad, but they still buy it, which is extremely unrational... But unlike Android, WP isn't open sourced, so unlike Google, Microsoft still gets a lot of cash for letting other firms use its system. So basically, if Nokia won't succeed with its WP phones or if Windows phone won't be a huge succes (and I'm almost sure it won't), Microsoft will still have alternative strategies. Nokia is just a Microsoft's pawn at this point... It's in the best Nokia's interests to move to another operative system, or to make a new line of phones with Android system, to pretend keeping good relations with Micosoft.
    4 Oct 2012, 08:57 AM Reply Like
  • wpdsr001
    , contributor
    Comments (54) | Send Message
     
    Forward thinking. What would be better for the cell phone consumer than to have several cell phone brands operating all on the same Windows 8 platform and thus giving the consumer the choice of which cell phone brand they wanted to utilize this platform on. Microsoft would not be a threat to the partners and each would actually compliment each other. Android and Apple would now have some competition.
    3 Oct 2012, 05:14 PM Reply Like
  • anil92691
    , contributor
    Comments (384) | Send Message
     
    There is enough room for several more player in the smartphone market, which is expensive.....a 4" x 6" x 0.5 smartphone is more expensive than a 36" x 24" x 3" TV (with accessories). Why grumble about why Microsoft should not enter the market....I think CISCO, GE, Walmart and Costco should enter this market so the prices on these devices drop. An X-box packed with technology is cheaper than an iPhone. One could buy a new car in the USA with 20 iPhones that fit in the glove compartment (and with just 4 iPhones in India), it does not make sense. The high cost is to support huge salaries of over 100 million for the CEO alone....

     

    I am all for several more companies to jump in to reduce costs to consumers just like the PC.
    3 Oct 2012, 06:37 PM Reply Like
  • Panwo1
    , contributor
    Comments (15) | Send Message
     
    Whether MS builds its own phone for WP8 or they rely on their OEM partners they have done a lot right with the Windows Phone 8 project.

     

    MicroSoft's bread and butter is in licensing desktop/laptop/server operating systems. They produce operating systems that can literally run on hundreds of different CPUs mounted in hundreds of different motherboards made by many different vendors. Combine this with hundreds of different videocards, peripherals, storage and memory and the number of permutations are enormous. MicroSoft OS is really an amazing piece of software simply because it CAN run on all of these different systems. Any problem with a windows PC is blamed on the Windows OS even though the vast majority of these problems are caused by faulty/buggy hardware or poorly written device drivers/firmware from the thousands of different vendors that contribute to our computers.

     

    Contrast that with what Apple. Apple maintains total control of the hardware ... and the software ... which allows them to focus on a much smaller cross section of drivers and hardware. This enables them to really tune the OS for specific hardware and to really give the user a great experience.

     

    This approach has now been adopted by MS within their Windows Phone OS. Windows Phone 7 and WP 7.5 are smoooooth and very responsive to the user. It doesn't exhibit any of the freezing, choppiness and lag that is common on Android devices. The control over the hardware specs allows MicroSoft to tune the hell out of the OS to deliver a great users experience on lesser hardware.

     

    Building the hardware and software portions of the Phone was the easy part. The real challenge is to get people to try WP8 in person. MicroSoft needs to figure out how to make WP8 cool or interesting enough that people will actually look at it before just buying the latest version of the phone that they are currently using. If WP7.X is any indication MS can win over many customers if they get them to actually try it out in person. For this to happen they need to work with all of the carriers and give sales staff incentive to demonstrate it to customers.

     

    The phone OS and hardware is great (Just ask Siri or Steve Wozniak). Steve only knows because he actually used it and decided for himself. I am curious how MS will approach this because television commercials alone won't win this battle and may just lose the war along with a lot of the media budget.
    3 Oct 2012, 10:56 PM Reply Like
  • westkite
    , contributor
    Comments (218) | Send Message
     
    Everybody has a contingency plan B. Without it no one can survive.
    3 Oct 2012, 11:03 PM Reply Like
  • css1971
    , contributor
    Comments (870) | Send Message
     
    It makes sense. The PC is a dinosaur and if MS simply remain a PC OS vendor they are just as dead. Nokia is their last chance at getting other people to build a mobile marketplace for Windows. Everything else they have done has been a miserable failure, literally a decade of failure.

     

    Now Nokia know phones, they make great phones and everything I've heard about the 920 says it should do well. But if it doesn't and WP8 is yet another failure in the mobile marketplace, Nokia will have to jump ship to something else leaving Microsoft with nothing credible to compete with. HTC and Samsung would be likely to do the same.

     

    This leaves MS in a dying market with no roadmap to mobile. I think I made the point before, MS needs Nokia more than Nokia needs MS.
    4 Oct 2012, 08:30 AM Reply Like
  • MSF INVESTMENTS
    , contributor
    Comments (4195) | Send Message
     
    The charts are screaming "BUY" for Microsoft.
    Look for better than expected earning numbers.
    4 Oct 2012, 08:44 AM Reply Like
  • KIA Investment Research
    , contributor
    Comments (8167) | Send Message
     
    Anyone have any guesses on what this means?

     

    "Due to Nokia’s bet on the software, Nokia made it very clear that the exclusive rights it gained on the software giant would also allow Nokia to put its foot down on the Microsoft smartphone, if need be. So, says Elop, he is not worried at all. " http://bit.ly/QAboNR
    5 Oct 2012, 11:56 AM Reply Like
  • anil92691
    , contributor
    Comments (384) | Send Message
     
    If MSFT makes its own phone and there is an exclusive contract with Nokia. You can be assured that Nokis gets something to allow MSFT to peddle their phone on the market.
    5 Oct 2012, 11:21 PM Reply Like
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