The market for streaming video gets a bit more crowded as Toys R Us launches its own service to...

|By:, SA News Editor

The market for streaming video gets a bit more crowded as Toys R Us launches its own service to provide movies and TV shows for kids. Powered by Rovi (ROVI), the store will include over 4K titles with movies priced at $2.99 for a 24-hour rental and TV shows at $1.99 a pop. Future plans include apps and streaming content straight to devices.