The potential entry of McDonald's into the bagged coffee game throws an unexpected wildcard into...

The potential entry of McDonald's into the bagged coffee game throws an unexpected wildcard into the mix with the space already crowded by the likes of Green Mountain Coffee Roasters (GMCR -0.8%), Starbucks (SBUX -1.1%), Kraft Foods Group (KRFT +3.1%), and Dunkin' Brands (DNKN +0.1%) to name a few. Though the competition is heated, there could be enough cups of Joe to go around as even a tiny sliver of the huge market can lead to significant profits for any of the major players. Coffee market breakdown: The $10B industry percolates at a 5% growth clip per year with a profit margin close to 30%.

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Comments (5)
  • josefbaikal
    , contributor
    Comments (33) | Send Message
    and soon we are going to hear that McDonalds is coming out with new home coffee machine.
    4 Oct 2012, 11:27 AM Reply Like
  • Yukon John
    , contributor
    Comments (7) | Send Message
    Perhaps the "MacKeurissmo"
    4 Oct 2012, 12:18 PM Reply Like
  • williasp
    , contributor
    Comments (393) | Send Message
    Actually, MCD is planning to market a device to make your own cheeseburger at home. It's round and has a handle and you put it on your stove. Maybe they'll also supply frozen burger patties.
    MCD selling coffee will definitely put SBUX and DNKN out of business.
    4 Oct 2012, 11:36 AM Reply Like
  • joeffrek
    , contributor
    Comments (15) | Send Message
    i don't put much into the possible mcdonalds entry, they are in the business of feeding people, and have their hands full with that effort, they are maxed out in what they do, GMCR and others are in the coffee business and will compete for market share, not mcdonalds, this is just pure speculation, there is nothing to it. the customer is interested in what will meet their needs, GMCR is competing to meet the customer needs, that is all there is to it.
    4 Oct 2012, 11:39 AM Reply Like
  • betababe900
    , contributor
    Comments (20) | Send Message
    I think DNKN should buy GMCR
    4 Oct 2012, 03:40 PM Reply Like
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