By acquiring Wanderfly and strengthening Facebook integration, TripAdvisor (TRIP +1.8%) is...


By acquiring Wanderfly and strengthening Facebook integration, TripAdvisor (TRIP +1.8%) is moving up within the proverbial sales funnel, thinks Nomura, which is upgrading shares to Buy. By moving up, the travel reviews site can lower its customer acquisition costs, just as it can boost a customer's value through "bottom of funnel" (i.e. closer to purchase) initiatives such as FlipKey and Holiday Lettings. Nomura forecasts 2013 operating EPS of $1.90, above a $1.78 consensus.

From other sites
Comments (1)
  • chatrchai
    , contributor
    Comment (1) | Send Message
     
    Tripadvisor is one of the best travel site that i recommend. High barrier to entry and dominant the review sector and help user save time and get important information for travel.
    4 Oct 2012, 02:38 PM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Hub
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs