Seeking Alpha

By acquiring Wanderfly and strengthening Facebook integration, TripAdvisor (TRIP +1.8%) is...

By acquiring Wanderfly and strengthening Facebook integration, TripAdvisor (TRIP +1.8%) is moving up within the proverbial sales funnel, thinks Nomura, which is upgrading shares to Buy. By moving up, the travel reviews site can lower its customer acquisition costs, just as it can boost a customer's value through "bottom of funnel" (i.e. closer to purchase) initiatives such as FlipKey and Holiday Lettings. Nomura forecasts 2013 operating EPS of $1.90, above a $1.78 consensus.
Comments (1)
  • chatrchai
    , contributor
    Comment (1) | Send Message
     
    Tripadvisor is one of the best travel site that i recommend. High barrier to entry and dominant the review sector and help user save time and get important information for travel.
    4 Oct 2012, 02:38 PM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Tools
Find the right ETFs for your portfolio:
Seeking Alpha's new ETF Hub
ETF Investment Guide:
Table of Contents | One Page Summary
Read about different ETF Asset Classes:
ETF Selector

Next headline on your portfolio:

|