Green Mountain Coffee (GMCR -5%) is off again today - shares are now down 32% from their Sep. 12...

|By:, SA News Editor

Green Mountain Coffee (GMCR -5%) is off again today - shares are now down 32% from their Sep. 12 high. A harsh Reuters column could be partly to blame. In addition to noting the arrival of Starbucks' Verismo, the column points out Wal-Mart and commercial brewer king Bunn are planning to sell new single-serve brewers, and that K-Cup pricing has come under pressure from private-label offerings from Supervalu and Safeway.