American Express (AXP) and Wal-Mart (WMT) launch Bluebird - "an alternative to debit and checking accounts." The service appears designed to allow customers the sorts of things they're used to, but no longer getting for free from basic checking. The most immediate casualty is Green Dot, which now must face cheaper competition from its largest customer (Wal-Mart). GDOT -14% premarket. (PR)
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