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More on BTIG's downgrade of Facebook (FB -1.3%): Analyst Richard Greenfield argues Facebook's...

More on BTIG's downgrade of Facebook (FB -1.3%): Analyst Richard Greenfield argues Facebook's high mobile ad click rates are partly the result of oversized ads (leading to accidental clicks) and deceptive marketing practices that are hurting the user experience. He cites a Wal-Mart ad that gets users to "like" the company's page while giving the impression they're liking a picture as an example. Greenfield now forecasts 2013 revenue growth of just 14%, well below a 28.2% consensus.
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Comments (3)
  • Silver Surfer
    , contributor
    Comments (70) | Send Message
     
    This is exactly why I deleted the Facebook app from my iPhone. Intrusive ads that generate more of an annoyance than a positive user experience.
    8 Oct 2012, 11:39 AM Reply Like
  • gwynfryn
    , contributor
    Comments (4298) | Send Message
     
    Could it be someone has devised an automatic click generator to boost the numbers? Nothing new under the sun; I used to enjoy american motorcycle magasines for a fraction of what UK mags cost, because cover price was less important to them than ad revenue... at least until the advertisers discovered they were practically giving the mags away to increase circulation figures!

     

    FB just looks more and more like a house of cards...
    9 Oct 2012, 10:37 AM Reply Like
  • padresguy
    , contributor
    Comments (168) | Send Message
     
    I think FB is involved in a lot of shady ad practices. Remember the Limited Run robot click claim. http://nyti.ms/SMeW3B
    Somehow I believe this random company over a chiseler like MZ.
    9 Oct 2012, 12:15 PM Reply Like
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