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Wendy's (WEN) updates its iconic logo with a new font and more vivid image of the freckled girl...

Wendy's (WEN) updates its iconic logo with a new font and more vivid image of the freckled girl known to millions as it tries to put a charge behind its transformation. The company says its ultimate goal is to be a five-star restaurant at a three-star price. (Previous: Quick-service restaurants play follow the leader)
Comments (2)
  • This is news?
    11 Oct 2012, 08:56 AM Reply Like
  • Disclosure: Sometimes WEN investor, oftentimes WEN customer.

     

    I think they made a big mistake when they showed us in a commercial blitz that the Wendy we all loved, that freckled little pigtailed girl, had grown into a fat, unattractive middle-aged girl.
    11 Oct 2012, 09:28 AM Reply Like
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