Wendy's (WEN) updates its iconic logo with a new font and more vivid image of the freckled girl...

|About: The Wendy's Company (WEN)|By:, SA News Editor

Wendy's (WEN) updates its iconic logo with a new font and more vivid image of the freckled girl known to millions as it tries to put a charge behind its transformation. The company says its ultimate goal is to be a five-star restaurant at a three-star price. (Previous: Quick-service restaurants play follow the leader)