J.C. Penney's (JCP +6.5%) apparent return to couponing has investors piling back in as shares...


J.C. Penney's (JCP +6.5%) apparent return to couponing has investors piling back in as shares hit their highest levels in two weeks. Retail analyst Stacey Widlitz can't help but note that it only took management two to three quarters of -20% comps to get back on board with coupons. But will long-time shoppers come back into the fold with many fashion lines quite different?
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Comments (9)
  • Tony Petroski
    , contributor
    Comments (6356) | Send Message
     
    Must be a short squeeze. Would the stock take off if JCP gave away coupons of $100?

     

    "But will long-time shoppers come back into the fold with many fashion lines quite different?"

     

    I'm not sanguine. My grandmother dropped J.C. Penney in order to shop at Montgomery Wards.

     

    Disclosure: Long Montgomery Wards
    11 Oct 2012, 10:16 AM Reply Like
  • alx.botelho
    , contributor
    Comments (64) | Send Message
     
    RJ knows that tomorrow's grandma's won't be like today's... With the cost savings management has put in place, they will be able to get a sustainable EBITDA north of 1 Bln quite easily... No matter what.

     

    What matters here is the change in attitude regarding Promotion, not the promotion itself. This way, next year will bring positive comps.

     

    Also, with such high short interest, who is there left to sell that hasn't sold/shorted yet? New announcements will keep pushing it higher, at least to fill the gap...
    11 Oct 2012, 01:23 PM Reply Like
  • Bob Haller
    , contributor
    Comments (108) | Send Message
     
    Rons changes, including pushing the gay agenda:( Cutting sales help to non existence:( cutting inventory so they lack the colors and size selection, and generally destroying what was my favorite store has me suspecting it will join sears / k mart with a skull and crossbones.... the original mr yuk..

     

    ron should be fired for the damage he has done to the brand. my realtives who still own penneys stock want to unload it....

     

    Ron should of test marketed his dumb idea in a region before commiting the entire chain!
    11 Oct 2012, 01:26 PM Reply Like
  • alx.botelho
    , contributor
    Comments (64) | Send Message
     
    He's made mistakes, that's for sure...
    11 Oct 2012, 01:32 PM Reply Like
  • neiman123
    , contributor
    Comments (14) | Send Message
     
    Hail Mary
    11 Oct 2012, 01:54 PM Reply Like
  • Bob Haller
    , contributor
    Comments (108) | Send Message
     
    the nagging question how bad are sales to force him back into couponing?

     

    30%? 40%.....?
    11 Oct 2012, 09:59 PM Reply Like
  • forever me
    , contributor
    Comments (3) | Send Message
     
    I do not shop at j.c.pennies as much as I used to. First of all the mercandise is not as nice as it used to be.Second of all they have such a limited amount of sizes.They also used to carry very nice dinnerware but not anymore same for area rugs. find myself going down the mall to Macy's.
    12 Oct 2012, 01:22 AM Reply Like
  • SilverMiner
    , contributor
    Comments (15) | Send Message
     
    We were shocked to see the lack of inventory in our local JCP. No reason to even go there anymore. Perhaps this store is on its way to extinction, as the brand will be in time.
    12 Oct 2012, 11:20 AM Reply Like
  • GeorgeMason
    , contributor
    Comments (129) | Send Message
     
    Sales are dismal, Ron is desperate to get shoppers into the store. Not even free haircuts have helped, the merchandise is that cheesy.
    15 Oct 2012, 05:14 PM Reply Like
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