J.C. Penney's (JCP +6.5%) apparent return to couponing has investors piling back in as shares...

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

J.C. Penney's (JCP +6.5%) apparent return to couponing has investors piling back in as shares hit their highest levels in two weeks. Retail analyst Stacey Widlitz can't help but note that it only took management two to three quarters of -20% comps to get back on board with coupons. But will long-time shoppers come back into the fold with many fashion lines quite different?