Green Mountain Coffee Roasters (GMCR -1.9%) trades higher with positive K-Cup data out from...


Green Mountain Coffee Roasters (GMCR -1.9%) trades higher with positive K-Cup data out from Nielsen. Though the company's market share slipped 80 bps during the tracking period, the market as a whole rose more than enough to compensate.
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  • blackjava
    , contributor
    Comments (46) | Send Message
     
    ah yes - so all the nonsense the bears have been putting out about GMCR losing mkt share upon patent expiration neglects the fact that the entire K cup mkt is expanding and will expand even faster. Net result more K cup revenue for GMCR even as they lose a whopping 80 bps of mkt share - LOL
    11 Oct 2012, 11:50 AM Reply Like
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