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U.S. online ad sales rose 14% Y/Y in 1H to $17B, according to trade association IAB - healthy...

U.S. online ad sales rose 14% Y/Y in 1H to $17B, according to trade association IAB - healthy growth, but down from the year-ago period's 23% clip. Mobile ad sales rose 95% Y/Y (a positive for MM and VELT), but still made up only 7% of total sales. Search (+19% and 48% of total) ad sales growth was healthy (a positive for GOOG), but display/banner ad sales were a laggard, growing just 4% (a negative for YHOO). (YouTube sales)
Comments (3)
  • Gee, as numbers get bigger it gets harder to get the same percentage increase in them. If you go to the link online ads are up from $14.9b in the FIRST HALF of 2011 to $17 b in the FIRST HALF of 2012. And there have been no major swings in the shares of that market held by various ad types, as the pie charts in the story show.
    11 Oct 2012, 07:15 PM Reply Like
  • I got burned on GOOG calls I thought were a great deal after the stock really dropped on Wed, but today's huge gap up failed with the overall market when it hit weekly overhead resistance (at the failure point from Wednesday)...Live and learn!
    12 Oct 2012, 02:02 AM Reply Like
  • Advertisers are pushing more and more into mobile given the surprising CTRs. Also, many, many options for engagement post-click that are just beginning to emerge (beyond just download app).
    12 Oct 2012, 02:04 AM Reply Like
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