U.S. online ad sales rose 14% Y/Y in 1H to $17B, according to trade association IAB - healthy...

|By:, SA News Editor

U.S. online ad sales rose 14% Y/Y in 1H to $17B, according to trade association IAB - healthy growth, but down from the year-ago period's 23% clip. Mobile ad sales rose 95% Y/Y (a positive for MM and VELT), but still made up only 7% of total sales. Search (+19% and 48% of total) ad sales growth was healthy (a positive for GOOG), but display/banner ad sales were a laggard, growing just 4% (a negative for YHOO). (YouTube sales)