Best Buy (BBY +0.2%) plans to match the prices of Amazon this holiday season in order to cut...

|About: Best Buy Co. (BBY)|By:, SA News Editor

Best Buy (BBY +0.2%) plans to match the prices of Amazon this holiday season in order to cut down on the number of shoppers who sample items then leave the store to make an online purchase. The aggressive move comes despite previous protestations from the firm that the "showrooming" effect is exaggerated and with the retailer's new E-commerce head making noise.