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Nike (NKE +0.3%) hopes to ride the growing popularity of NBA basketball in China to riches as...

Nike (NKE +0.3%) hopes to ride the growing popularity of NBA basketball in China to riches as the league ramps ups its efforts to showcase U.S. teams to billions of Chinese consumers. While the rise and fall of Linsanity provided a sneak peek at the commercial opportunities in China, Nike has its eyes on the best way to merge endorsements with revenue in the nation.
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