Microsoft (MSFT) reportedly plans to spend $1.5B-$1.8B to promote Windows 8, whose Metro...


Microsoft (MSFT) reportedly plans to spend $1.5B-$1.8B to promote Windows 8, whose Metro interface and (via Windows RT) ARM processor support arguably make it the biggest refresh for Windows in 17 years. A marketing blitz starts this weekend. Fans of the OS have praised it for effectively converging the PC and tablet realms, while critics have argued Metro is unpleasant to use with a keyboard and mouse. Given industry conditions, Microsoft badly needs a consumer hit.

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Comments (2)
  • stealthology
    , contributor
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    Ok. Good. Now they just need to make their commercials smart. Maybe learn a thing or two from Samsung.
    12 Oct 2012, 12:11 PM Reply Like
  • SquareHead
    , contributor
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    I used the Beta version of Win 8. The Metro user interface is not really made to use on a desk top. Its great on a tablet. You can go to screen that looks a lot like Windows 7. Its just a mouse click away. I don't plan to upgrade my desk top until the next hardware upgrade. Next tablet will be Win 8. Next smartphone may be Win 8. I will have to sit down and get some time on one.

     

    I agree with stealththology. Those Samsung commercials are great. Strange people standing in line to buy the next Apple product sight unseen. Microsoft should hire their agency.
    22 Oct 2012, 03:08 PM Reply Like
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