Seeking Alpha

The bulky catalog that retailers such as Sears (SHLD -1.3%) sent out for years gets a second act...

The bulky catalog that retailers such as Sears (SHLD -1.3%) sent out for years gets a second act as more people flock back to the shopping alternative after the advent of Internet commerce sent it to the sidelines. Despite the extra costs, brands ranging from Victoria's Secret (LTD -0.7%) to Restoration Hardware (RSTO) have stepped up their catalogs to help drive sales.
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