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Coffee wars: While Green Mountain Coffee Roasters (GMCR +1.2%) maintains a healthy market share...

Coffee wars: While Green Mountain Coffee Roasters (GMCR +1.2%) maintains a healthy market share advantage in the U.S. at the moment and Nestle (NSRGY.PK) is a force to be reckoned with in Europe, the battle for China is wide open. Though the consumption rate in the tea-drinking nation is still low, the prospect for lush growth is too enticing for Starbucks (SBUX +0.1%), Nestle, and new entrant Mondelez International (MDLZ) to ignore. The big question still to be answered is if Chinese consumers will skip drinking filtered coffee to jump right into the single-serve and store-bought varieties.
Comments (4)
  • ASMRCS
    , contributor
    Comments (21) | Send Message
     
    Anyone know whether GMCR is selling in China? Or any other markets?
    17 Oct 2012, 11:41 AM Reply Like
  • songyu
    , contributor
    Comments (2) | Send Message
     
    gmcr is not available in China, in fact,Sbux does great here.But I am afraid single serve will not be popular in China, Cause the customers who visit starbucks are rich or highly eductaed people.Among these having a cup of coffee with friends are more like social networking instead of coffine addiction
    17 Oct 2012, 12:49 PM Reply Like
  • songyu
    , contributor
    Comments (2) | Send Message
     
    GMCR is not available in CHINA,even the espresso of nestle is not popular here.But starbucks do run a great business in China,I think
    having coffee with friends in SBUX is kind of social networking for these highly educated or rich chinese people,few of them are caffeine addicts.Single serve is hardly being as popular as in US.
    17 Oct 2012, 02:38 PM Reply Like
  • mwillems1
    , contributor
    Comments (14) | Send Message
     
    Dear Songyu,

     

    I would appreciate if you could reply on the following questions:
    - which are the most important coffee companies selling roast & ground coffee in the super/hypermarkets in China?
    - which are the most important coffee companies selling instant (soluble and mixes) in the super/hypermarkets?

     

    Thanks a lot,
    Marcel
    4 Nov 2012, 09:18 PM Reply Like
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