A recently released TD Ameritrade-commissioned study shows investor awareness of ETFs is...
A recently released TD Ameritrade-commissioned study shows investor awareness of ETFs is surprisingly low. According to the study, which was conducted over the internet by Maritz and has a ±3.4% margin of error, only 34% of investors had heard of ETFs, 25% had a basic understanding of what an ETF was, and just 15% owned at least one ETF - which means lots of potential upside is still there for issuers.
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at CNBC.com (Dec 30, 2014)
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