A recently released TD Ameritrade-commissioned study shows investor awareness of ETFs is...
A recently released TD Ameritrade-commissioned study shows investor awareness of ETFs is surprisingly low. According to the study, which was conducted over the internet by Maritz and has a ±3.4% margin of error, only 34% of investors had heard of ETFs, 25% had a basic understanding of what an ETF was, and just 15% owned at least one ETF - which means lots of potential upside is still there for issuers.
From other sites
at Zacks.com (Apr 10, 2015)
at 4-traders.com (Mar 23, 2015)
at Zacks.com (Mar 17, 2015)
at Nasdaq.com (Feb 12, 2015)
at Nasdaq.com (Feb 11, 2015)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs