More on Google's Q3 bombshell: Those hopes of rebounding ad prices were misplaced: cost per...

|By:, SA News Editor

More on Google's Q3 bombshell: Those hopes of rebounding ad prices were misplaced: cost per click fell 3% Q/Q and 15% Y/Y, after rising 1% Q/Q in Q2. Mobile search is one culprit, could e-commerce ad competition be another? Paid clicks, boosted by mobile growth, rose 6% Q/Q and 33% Y/Y. 53% of revenue came from international markets, down slightly from Q2's 54% (is Europe weak?). Motorola revenue was $2.58B (-21% Y/Y). Opex was 34% of revenue vs. 33% in Q2. Capex was $872M, +12% Q/Q. CC at 4:30PM ET (webcast). GOOG -9%, shares halted. (PR)