Every picture tells a story, but a photo (Twitpic) from a J.C. Penney (JCP +0.5%) store screams...

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

Every picture tells a story, but a photo (Twitpic) from a J.C. Penney (JCP +0.5%) store screams one word - sale! It's a word of great importance to JCP investors hoping to see the firm successfully transition itself from a promotions-based department store to a shops-based specialty seller without alienating too many more shoppers. The bigger issue: While J.C. Penney hashes out the future of retail with its shops concept, is it missing the boat with its online business while Nordstrom and Macy's rack up even bigger gains?