Zynga (ZNGA) settles a trademark infringement lawsuit it filed against another game developer...


Zynga (ZNGA) settles a trademark infringement lawsuit it filed against another game developer attempting to add "ville" to the end of its titles. Brand identity is exceedingly important to the company, both in the digital market and in the physical toy market where it's trying to create a splash with a new partnership with Hasbro.
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