Seeking Alpha

Microsoft (MSFT) is in talks to sell its Atlas display ad-serving/measurement business to...

Microsoft (MSFT) is in talks to sell its Atlas display ad-serving/measurement business to private AppNexus, sources tell AdAge. There have already been reports Microsoft, whose Online Services unit just reported a $364M loss for FQ1, is thinking of exiting the online ad market, as it struggles to compete with Google. Microsoft took a $6.2B write-down related to its '07 purchase of online ad agency aQuantive this year, and its ad ops have seen major executive losses. (MSFT FQ1 results: I, II)
Comments (2)
  • MSFT...getting lean and mean...
    19 Oct 2012, 11:36 AM Reply Like
  • executive losses? in a division losing that much money I'm not so sure shareholders are sad too see them go... incompetent is the only word that comes to mind in my opinion.
    19 Oct 2012, 12:02 PM Reply Like
DJIA (DIA) S&P 500 (SPY)