Microsoft (MSFT) is in talks to sell its Atlas display ad-serving/measurement business to private AppNexus, sources tell AdAge. There have already been reports Microsoft, whose Online Services unit just reported a $364M loss for FQ1, is thinking of exiting the online ad market, as it struggles to compete with Google. Microsoft took a $6.2B write-down related to its '07 purchase of online ad agency aQuantive this year, and its ad ops have seen major executive losses. (MSFT FQ1 results: I, II)
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