Quick hits from the McDonald's (MCD -3.5%) earnings conference call: Execs say the company faces...

|About: McDonald's Corporation (MCD)|By:, SA News Editor

Quick hits from the McDonald's (MCD -3.5%) earnings conference call: Execs say the company faces pressure on both the top and bottom lines and cite heightened competition as a factor along with macroeconomic influences. Looking forward, the company expects the eating-out category to be flat in 2013. Tactical adjustments in the sights of management include stronger advertising for value-oriented menu items and a new beef/chicken sandwich. In Europe, breakfast and value items will be stressed. The company's ever-present ace in the hole will be also played, with the McRib sandwich due be launched again. (webcast)