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Macy's (M -1%) plans to add over a dozen new brands in a variety of categories with millenial...

Macy's (M -1%) plans to add over a dozen new brands in a variety of categories with millenial shoppers in its sights. CEO Terry Lundgren says the 13-year to 30-year demographic control around $65B in spending and will end up bigger than the baby boomer generation. New brands on tap include Marilyn Monroe, Keds, and G-Star Raw.
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