Macy's (M -1%) plans to add over a dozen new brands in a variety of categories with millenial...

|About: Macy's Inc. (M)|By:, SA News Editor

Macy's (M -1%) plans to add over a dozen new brands in a variety of categories with millenial shoppers in its sights. CEO Terry Lundgren says the 13-year to 30-year demographic control around $65B in spending and will end up bigger than the baby boomer generation. New brands on tap include Marilyn Monroe, Keds, and G-Star Raw.