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Local Corp. (LOCM) is selling its Rovion rich-media ad tech unit to Gannett (GCI) for $3.9M....

Local Corp. (LOCM) is selling its Rovion rich-media ad tech unit to Gannett (GCI) for $3.9M. Rovion's Ad Composer platform allows multimedia ads to be developed without coding ability. Gannett has been stepping up its tech M&A activity: the media conglomerate recently bought loyalty card app developer Mobestream Media and Facebook marketing firm BLiNQ Media.
Comments (2)
  • Underwater
    , contributor
    Comments (6) | Send Message
     
    not undisclosed, its 3.9 mil.
    19 Oct 2012, 01:01 PM Reply Like
  • SA Editor Eric Jhonsa
    , contributor
    Comments (941) | Send Message
     
    Thanks - the price wasn't in the PR, but I see it's in Local's 8-K. Updated the post.
    19 Oct 2012, 01:37 PM Reply Like
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