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An exec with Ford (F -2.4%) says luxury automakers are pushing up their end-of-year discounts in...

An exec with Ford (F -2.4%) says luxury automakers are pushing up their end-of-year discounts in an effort to grab market share. BMW (BAMXY.PK), Mercedes (DDAIF.PK), and Toyota's (TM -0.8%) Lexus are leaders in the segment, but Ford maintains hope it can make its Lincoln brand relevant again.
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Comments (10)
  • David at Imperial Beach
    , contributor
    Comments (4267) | Send Message
     
    Lincoln is the new Mercury.
    19 Oct 2012, 02:02 PM Reply Like
  • Ryandan
    , contributor
    Comments (1614) | Send Message
     
    Have you seen some of the design work on some of the Lincolns?

     

    It's like they didn't care what came out of the end of the building.
    19 Oct 2012, 02:07 PM Reply Like
  • mitchjl
    , contributor
    Comments (268) | Send Message
     
    prefer the 2011 Lincoln town design and comfort
    19 Oct 2012, 03:30 PM Reply Like
  • James Clay
    , contributor
    Comments (3) | Send Message
     
    I don't see Lincoln as being beneficial to Ford. They should drop that model, and replace it with something new and refreshing like an upscale model of the Fusion.
    19 Oct 2012, 03:35 PM Reply Like
  • jsharnik
    , contributor
    Comments (2) | Send Message
     
    Huh? Look at the 2013 MKZ...
    19 Oct 2012, 05:35 PM Reply Like
  • jims757
    , contributor
    Comments (12) | Send Message
     
    Lincoln is to F as Cadillac is to GM and should remain. Bring back upgraded Crown Vic as luxury car somewhat affordable. Note: I drive a silver 05 CrownVic and cops wave to me--never pull me over--great ride as well; big FI V8 gets 26-28 MPG on interstate trips on Reg (87octn. psuedo gas they sell these days)...about20-22MPG in city. What's not to like?
    20 Oct 2012, 06:40 AM Reply Like
  • Stevelarkin
    , contributor
    Comments (2) | Send Message
     
    Just test drove the 2013 MKZ hybrid--it is a game changer. Details, fit finish--outstanding. I have ordered one.
    19 Oct 2012, 05:10 PM Reply Like
  • delicia
    , contributor
    Comments (12) | Send Message
     
    Seeing that most of Ford's products are built as cheaply as possible, I would not consider anything they build luxury. I purchased a "luxury Lincoln " and my son burned alve in it, 9 months later Ford sent me a recall notice. Upon investigation , It was found that Ford knew from the fefects incepton, that it leaked and could cause fires, yet Ford pushed it through, with out a care for the safety of the consumer.
    America deserves better.
    19 Oct 2012, 07:15 PM Reply Like
  • leadingimage
    , contributor
    Comments (53) | Send Message
     
    Lincoln- what an awful logo! No character, innovation or perception of performance. Lincoln and Cadillac used to go head-to head-- along with the Imperial. Lincoln needs a total re-thinking. Luxury, innovation and a bold re-styling. Until this happens, the "Lincoln- Mercury" perception will kill the brand. Lincoln was known and loved as being a nicely appointed "boat". Attempts at selling technologically advanced performance fails--for the simple reason that the brand inspires neither. Get this right, Ford! Lincoln must have its own division.
    19 Oct 2012, 09:22 PM Reply Like
  • bolesky
    , contributor
    Comments (19) | Send Message
     
    We have a Fusion. A lot of people do.
    As far as manufacturing an American luxury car, that is for you to
    decide.
    You might buy electric.
    20 Oct 2012, 01:00 PM Reply Like
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