An exec with Ford (F -2.4%) says luxury automakers are pushing up their end-of-year discounts in...

|About: Ford Motor Company (F)|By:, SA News Editor

An exec with Ford (F -2.4%) says luxury automakers are pushing up their end-of-year discounts in an effort to grab market share. BMW (BAMXY.PK), Mercedes (DDAIF.PK), and Toyota's (TM -0.8%) Lexus are leaders in the segment, but Ford maintains hope it can make its Lincoln brand relevant again.