More on Facebook: Mobile VP Vaughan Smith claims the company's mobile ad click rates are 10x...

|About: Facebook (FB)|By:, SA News Editor

More on Facebook: Mobile VP Vaughan Smith claims the company's mobile ad click rates are 10x higher than its PC click rates, which are below-average for display ads. Also, backing up the remarks of co-workers, Vaughan claims Facebook's mobile coding is now handled by its main product teams, rather than mobile-specific units. Wedbush recently touted Facebook's improving mobile monetization, which is necessary as U.S. PC use declines. Q3 results arrive on Tuesday. (also)