The race to tap into more share of the profitable cider market is on as big brewers such as Heineken (HINKY.PK), SABMiller (SBMRY.PK), and Carlsberg look to the fast-growing category. Global cider sales are forecast to see double-digit growth through 2016, although it still only makes up a tiny fraction of the U.S. beer market. Small players have an early advantage, although brewing giant Anheuser-Busch InBev (BUD) has a new horse in the race with the introduction of low-calorie Michelob Ultra Light Cider this year.
The race to tap into more share of the profitable cider market is on as big brewers such as...
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