The race to tap into more share of the profitable cider market is on as big brewers such as...

|By:, SA News Editor

The race to tap into more share of the profitable cider market is on as big brewers such as Heineken (HINKY.PK), SABMiller (SBMRY.PK), and Carlsberg look to the fast-growing category. Global cider sales are forecast to see double-digit growth through 2016, although it still only makes up a tiny fraction of the U.S. beer market. Small players have an early advantage, although brewing giant Anheuser-Busch InBev (BUD) has a new horse in the race with the introduction of low-calorie Michelob Ultra Light Cider this year.