Retailers want to edge into the holiday shopping season as early as possible this year with most...

|By:, SA News Editor

Retailers want to edge into the holiday shopping season as early as possible this year with most forecasts calling for steady - but not spectacular - spending numbers. Trends to watch: 1) Increased online couponing and promotional activity from fringe players. 2) Managing inventory should be easier with the season starting early and big data initiatives firing up which could help margins. 3) The calendar comes through for retailers with a lush 32-day window between Thanksgiving and Christmas extending the crucial part of the season.