Seeking Alpha

Shares of Barnes & Noble (BKS -3.5%) trader lower with tomorrow's Apple event looming over the...

Shares of Barnes & Noble (BKS -3.5%) trader lower with tomorrow's Apple event looming over the company like a dark cloud. Even though Apple is expected to set a higher price for its 7.85-inch tablet entry than the Nook HD, for now the risk still exists surprise features or pricing could be announced. When push come to shove, the new Nook products might be quite competitive with rival offerings, but market share on the content side is at risk with the Apple and Amazon ecosystems well-advanced.
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