As Apple (AAPL +4%) gets ready to unveil a smaller and cheaper iPad, the education market is...

|About: Apple Inc. (AAPL)|By:, SA News Editor

As Apple (AAPL +4%) gets ready to unveil a smaller and cheaper iPad, the education market is taking center stage. Schools and colleges have already begun buying iPads en masse - education-related iPad sales doubled Y/Y in the June quarter - and the iPad Mini launch could accelerate this trend. Among Apple's efforts to cater to educational institutions: dedicated sales teams, regular meetings with school officials, financing for volume orders, and a digital textbook initiative.