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As Apple (AAPL +4%) gets ready to unveil a smaller and cheaper iPad, the education market is...

As Apple (AAPL +4%) gets ready to unveil a smaller and cheaper iPad, the education market is taking center stage. Schools and colleges have already begun buying iPads en masse - education-related iPad sales doubled Y/Y in the June quarter - and the iPad Mini launch could accelerate this trend. Among Apple's efforts to cater to educational institutions: dedicated sales teams, regular meetings with school officials, financing for volume orders, and a digital textbook initiative.
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Comments (36)
  • Hillbilly Stock Star
    , contributor
    Comments (745) | Send Message
    Boooyaaah! Long AAPL!
    22 Oct 2012, 07:21 PM Reply Like
  • cash
    , contributor
    Comments (520) | Send Message
    Not sure I like this. Sure, our schools have to be reasonably equipped with some value adding technology like projectors, computers and such. Did we not all grow up with doing additions & multiplications on paper or blackboard? Are these pads etc... really needed for the teachers to impart basic & critical thinking/reading/writing skills?
    22 Oct 2012, 07:35 PM Reply Like
  • deercreekvols
    , contributor
    Comments (7150) | Send Message
    46 states jumped on the Common Core standards to make sure "all students will be career or college ready upon graduation."
    There are no basic&critical thinking/reading/writing skills being taught. Students are prepared for the assessments they will take in the spring. New math and English/language arts texts and workbooks have made hundreds of millions for Pearson, the creator of the assessments.


    iPads are loaded with common core prep for grades 3-8. Third graders will spend morebtime taking assessments than high schoolers do taking the SATs.(the SATs are now being run by the creator of the Common Core) See any conflicts here?


    Weren't students "career or college ready" before this latest educational nonsense?
    22 Oct 2012, 08:34 PM Reply Like
  • Hillbilly Stock Star
    , contributor
    Comments (745) | Send Message
    Better than kids carrying 40 pound back packs!
    22 Oct 2012, 07:38 PM Reply Like
  • Exbuggywhipmaker
    , contributor
    Comments (105) | Send Message
    kids today are fat...they need to carry 50 pound back packs and walk to school.
    22 Oct 2012, 07:48 PM Reply Like
  • sorrwohrrcom
    , contributor
    Comments (116) | Send Message
    I agree.


    We should reduce our oil imports and cut school budgets - stop all school districts from the use of school buses!


    Kids - walk to school with your heavy backpacks and use no electronic devices such as computers. Pay no attention to any job opportunities in computer science or engineering, that's for children in China and India.


    Better yet, heat our schools with coal stoves. Kids, haul coal from the mines to the schools for your own heat - I want my taxes reduced!
    22 Oct 2012, 08:15 PM Reply Like
  • Ronin.
    , contributor
    Comments (1487) | Send Message
    Perhaps you can start making buggy whips again and whip the kids with 50 lb backpacks who are moving too slow....


    Poker guy, I think some of us are basically saying the same thing in a different way.... ;)
    22 Oct 2012, 10:53 PM Reply Like
  • Dean Scarpinato
    , contributor
    Comments (372) | Send Message
    Why not a hammer and chisel? Heavy and prehistoric like the thinking of some of these folks here. Hopefully your children will be educated at school. They're clearly not getting it at home.
    23 Oct 2012, 01:03 AM Reply Like
  • banjoman
    , contributor
    Comments (24) | Send Message
    Some people here are saying "the kids are fat and they need to carry 50 pound back packs" and suggest that the solution is NOT to buy/invest in iPads?!! No wonder the country is falling behind with this kind of thinking out there... First, you should be criticizing the parents for feeding junk food to their kids then criticize McDonalds, Pizza Hut, Crispy Cream and all other joints that serve unhealthy, fattening food that is considered junk.. Also lets not forget what the parents cook at home to feed to their kids i.e. Frozen food stuff cooked in Microwaves ;-) And all you can say is that the problem is with the schools investing in Apple's iPad!! Makes one wonder...
    23 Oct 2012, 06:44 AM Reply Like
  • Dean Scarpinato
    , contributor
    Comments (372) | Send Message
    Fluoridated water and an idiotic group of politicians that some still see as "leaders" is also to blame. Along w/vaccinations and GMO stupid food.
    23 Oct 2012, 09:22 AM Reply Like
  • JJA1594
    , contributor
    Comments (67) | Send Message
    Think they need that 40lb backpack to keep them from becoming obese.
    22 Oct 2012, 07:50 PM Reply Like
  • coolshaps
    , contributor
    Comments (48) | Send Message
    Or we could unsubscribe to our corporate food supply sponsored by the US government. I am not trying to be political in this statement.


    We eat too much corn and grain, and not enough fruit and vegetables, or locally and humanely raised animals.


    As well, our reliance on cars for transportation means as a society we don't walk as much or exercise as often as our ancestors used to.


    Look at the Europeans, they have great bodies.
    22 Oct 2012, 09:56 PM Reply Like
  • berylrb
    , contributor
    Comments (2247) | Send Message
    that's because there gas is $8/gallon ...
    22 Oct 2012, 11:07 PM Reply Like
  • Hillbilly Stock Star
    , contributor
    Comments (745) | Send Message
    The kids here are 3 sport athletes!
    22 Oct 2012, 07:52 PM Reply Like
  • hotnutsjesus
    , contributor
    Comments (79) | Send Message
    Look, 40lb backpacks on 40lb kids is not good for them, even if they are 100lb, The books actually cost more per year then an iPad mini and obviously an iPad mini will last more then only one year. Not to mention, kids these days are addicted to screens. As for the writing skills, you can still have that separate in spiral notebooks or just get a pen for the iPad. Simple fix.
    22 Oct 2012, 08:05 PM Reply Like
  • stealthology
    , contributor
    Comments (351) | Send Message
    Doubled doesn't tell us much if it started at a small number.
    22 Oct 2012, 08:06 PM Reply Like
  • WisPokerGuy
    , contributor
    Comments (1057) | Send Message
    iPad's are used by school districts for one reason only - in the long run it's cheaper for them. Period.


    I've never said this before on any SA article, but... The people above who wrote that kids need to carry 40 lbs of school supplies in a backpack all day are freaking morons and probably could stand to put down their beer and drop about 50 lbs themselves. Idiots!
    22 Oct 2012, 08:49 PM Reply Like
  • D_Virginia
    , contributor
    Comments (2280) | Send Message
    > I've never said this before on any SA article, but...


    Obviously you don't read many of the comments. :-)
    22 Oct 2012, 10:26 PM Reply Like
  • Vipertom
    , contributor
    Comments (169) | Send Message
    Have you seen the Apple ad showing the interactive" textbook"? Shows a book with a picture of a fly. In book form, it's just a picture. In digital form, if you touch the wings, they flutter and a box appears giving info on beats per second, etc. Touch the eye and all sort of info is presented, etc, etc


    Makes learning fun, or at least, certainly more interesting than a "dumb" textbook. No, this is the advent of a leap forward in education. Don't underestimate it!
    22 Oct 2012, 09:31 PM Reply Like
  • D_Virginia
    , contributor
    Comments (2280) | Send Message
    > this is the advent of a leap forward in education


    Ease up on the iCult addiction. :-)


    A lot of studies show that schools with a lot of technology perform just about the same as schools without a lot of technology.


    The typical big factors like parental involvement and teacher quality drastically out-weigh the effects of technology on kids' success in school.


    The biggest problems with education in this country are cultural, not technological.


    A kid whose parents and teachers don't give a darn will do just as poorly with his iPad as he did with his textbooks -- though I guess he'll have more fun and will find it more interesting to fail.
    22 Oct 2012, 10:33 PM Reply Like
  • kmi
    , contributor
    Comments (4433) | Send Message
    First, the institution provides the device, leading eventually to ubiquity in this format of technology use.


    Then it cites user interest and prohibity of cost as the reasons why it engages a "bring your own device" policy.


    Textbooks will become byod pretty fast, especially if amazon or Barnes and Noble have something to say about it.
    22 Oct 2012, 10:19 PM Reply Like
  • rrose39
    , contributor
    Comments (939) | Send Message
    Technology will have an ever greater presence as we move ahead into the future, which belongs to our children.


    Schools that recognize this simple fact are making efforts to give children the tools they need now, and will need in the future, to succeed.


    Change is the only constant.
    22 Oct 2012, 10:56 PM Reply Like
  • bjnflicks
    , contributor
    Comments (4161) | Send Message
    Prediction: Apple will prove all nay-sayers 100% 180 degrees wrong and make $609 look like a charity giveaway to stock buyers. $630 now is still extremely cheap. This company is the greatest on earth by far,m extremely undervalued and thanks to a 50% retracement now will rise in amazing fashion in the coming 3-4 months. very possibly a 150 point move. very reasonable.
    23 Oct 2012, 01:07 AM Reply Like
  • rocback
    , contributor
    Comments (1158) | Send Message
    I was just in the airport at La Guardia and there were four restaurants that had Ipads at every table to order from. You would put in your order and click order and the meal would come to your table. While you were waiting, you could surf the net. It was awesome. There were several at the bar too with one for every stool. The bartender was able to see the orders as they came in and start making the drinks before he even had to turn around and see the customer. The first time you met him was when he delivered your requested drink. Ipads used at businesses by customers will be a huge growth field for Apple. If you are in N Y, you should go to La Guardia and see it.
    23 Oct 2012, 01:10 AM Reply Like
  • pocohonta
    , contributor
    Comments (636) | Send Message
    If iPad succeeds as a textbook replacement then there will be a perpetual demand from the educational sector, because the new/younger kids will need one to attend classes, and the older kids will drop, spill milk, or throw it around and break their iPads, necessitating replacement iPads. Then as iTextbook technology improves and demands more features (such as 3D images, sensory I/O (ie. ways to smell/taste), biometric to take exams, etc.) the Apple will come up with new iPads which then necessitate waves of whole-sale upgrade for many years to come.


    Apple will then 'share the wealth' by licensing their IOS to the likes of Amazon, Samsung and BN so that the tablets are commoditized and consumers will have an appearance of choices.
    23 Oct 2012, 01:21 AM Reply Like
  • D_Virginia
    , contributor
    Comments (2280) | Send Message
    > new/younger kids will need one to attend classes


    We don't want people dependend on the government, but it's OK if our kids don't know how to learn without Apple? ;-)


    > necessitate waves of whole-sale upgrade for many years to
    > come


    So how is this a cost savings for schools? :-)
    23 Oct 2012, 05:30 AM Reply Like
  • richard99
    , contributor
    Comment (1) | Send Message
    Guys, teaching is moving from the blackboard to the desk(top) and the schools love ipads because the price is lower than laptops and maintenance is lower. The kids here all have laptops AND 50 pound backbacks!!
    23 Oct 2012, 03:15 AM Reply Like
  • pirota
    , contributor
    Comments (150) | Send Message
    Kids need Nexus tablet so they can feel free, it's pity to lock them in Apple ecosystem from their childhood. I am happy my kids don't live in USA.
    23 Oct 2012, 03:18 AM Reply Like
  • Articuno
    , contributor
    Comments (99) | Send Message
    Kids? Oh no...does this mean your Apple bashing will last for generations?


    And Pirota, weren't you the guy who said to buy Google the day before the big plummet?
    23 Oct 2012, 03:35 AM Reply Like
  • pirota
    , contributor
    Comments (150) | Send Message
    Yes I was, and still I say Google has much more to give compared to Apple, the future is in the Internet and software, not in the hardware...
    23 Oct 2012, 06:45 AM Reply Like
  • Articuno
    , contributor
    Comments (99) | Send Message
    Funny, not even aware of all that egg on your face. Haven't you noticed by the reactions? It doesn't matter what you think about Google or Apple, you've lost all credibility.
    23 Oct 2012, 07:50 AM Reply Like
  • pirota
    , contributor
    Comments (150) | Send Message
    Credibility?! I'm here just for fun ;)
    23 Oct 2012, 09:30 AM Reply Like
  • bailinnumberguy
    , contributor
    Comments (1166) | Send Message
    I can remember as a college student shlepping bulky textbooks and notebooks across campus. If a tablet was available where I could download textbooks and take notes as well using a portable keyboard, that's a no-brainer automatic purchase.
    23 Oct 2012, 09:22 AM Reply Like
  • D_Virginia
    , contributor
    Comments (2280) | Send Message
    For me, the search feature alone would have made it worth the price.
    23 Oct 2012, 09:34 AM Reply Like
  • Lamont123
    , contributor
    Comments (4) | Send Message
    We are saving alot of trees!
    23 Oct 2012, 11:57 AM Reply Like
  • racchole
    , contributor
    Comments (367) | Send Message
    Can anyone guess how long it will take to get a replacement or service on student-leased iPads? Better not drop it on the sidewalk. You may miss a semester.
    23 Oct 2012, 05:58 PM Reply Like
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