Next up from Apple (AAPL -0.8%): An updated regular iPad (Apple calls it 4th-gen). The device...


Next up from Apple (AAPL -0.8%): An updated regular iPad (Apple calls it 4th-gen). The device features an A6X processor (2x as fast as A5X), faster Wi-Fi, a Lightning connector, similar battery life, and unchanged pricing. And the iPad Mini: it sports a 7.9" display (as expected), is 7.2mm thick (23% thinner than regular iPad), and weighs just 0.68 lbs. Apple also announced a revamped iBooks app - the education market clearly figures prominently here. (live blog, webcast - available on Safari)

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Comments (28)
  • chopchop0
    , contributor
    Comments (5208) | Send Message
     
    Mini will go for $329.... debating whether that price will be good enough to steal back marketshare from Samsung Amazon and Google who've dominated the 7" segment with the Galaxy Tab, Kindle Fire and Nexus. Thoughts?
    23 Oct 2012, 02:15 PM Reply Like
  • VictorHAustin
    , contributor
    Comments (824) | Send Message
     
    Margin. Total gross margin.

     

    Competing for market share without regard for earnings is called "buying the business."

     

    Or, like Google or Amazon, a company might run a " loss leader.". So far, that is not doing either one much good.
    23 Oct 2012, 02:35 PM Reply Like
  • chopchop0
    , contributor
    Comments (5208) | Send Message
     
    Amazon is using it as a portal into its online and physical product marketplace.

     

    Remember SJ said that he wasn't interested in the small tablet market and now here we are with an IPad Mini. Obviously they stole enough potential sales that AAPL felt compelled to get into the space.

     

    Recent marketshare on the IPad is just north of 50%

     

    http://exm.nr/RCCPFB
    23 Oct 2012, 02:46 PM Reply Like
  • SidSilver
    , contributor
    Comments (437) | Send Message
     
    What is the price of the iPad mini. You didn't provide the most important information!
    And does it have a Retina display?
    23 Oct 2012, 02:17 PM Reply Like
  • chopchop0
    , contributor
    Comments (5208) | Send Message
     
    $329 and it has the same res as the IPad 2

     

    http://engt.co/TR1R3O
    23 Oct 2012, 02:20 PM Reply Like
  • Island_Dweller
    , contributor
    Comments (649) | Send Message
     
    You know there's going to come a time when people look at the product, what it offers, and the price and just move on to a comparable product that costs considerably less. Less than $300 would have been much more advantageous. I think AAPL is acting like people will pay anything for their products even when there's nothing really new here.
    23 Oct 2012, 02:20 PM Reply Like
  • TRHanson
    , contributor
    Comments (175) | Send Message
     
    Wholehearted agreement here. Also, they just ostracized a portion of their customer base. Those that bought the iPad 3 less than 6 months ago have to feel pretty raw about this. Those that bought one in the last month or so may be downright pissed off...
    23 Oct 2012, 02:31 PM Reply Like
  • VictorHAustin
    , contributor
    Comments (824) | Send Message
     
    For $30 to $80 you get Apple quality and a small pad instead of a large phone. Did you see the side by side of the user experience in the presentation?

     

    You also get seamless sharing of all your stuff, and the "just works" advantage.

     

    Not for everyone. By design.
    23 Oct 2012, 02:41 PM Reply Like
  • John1138
    , contributor
    Comments (161) | Send Message
     
    Got an iPad 3 and I couldn't care less. I bought what works, and it still does (work). The port is a sideshow and the speed bump, while nice enough, isn't a game changer as the LTE and retina were this spring.
    23 Oct 2012, 06:07 PM Reply Like
  • berylrb
    , contributor
    Comments (2374) | Send Message
     
    I'm not sure why iPad (retina) buyers would care?! Roughly 7x5 vs 10x7 ... two different markets, two different buyers.

     

    And the savvy buyer would have known that Apple does not sit on it's laurels on any product, new products every 18-24 months.

     

    Can't drive a _________ forever!
    23 Oct 2012, 06:44 PM Reply Like
  • augon
    , contributor
    Comment (1) | Send Message
     
    Couldn't agree more John although it sort of doesn't sit well with bringing it out 6 months after the iPad 3. Sort of nerdy...

     

    I've enjoyed my iPad 3.
    23 Oct 2012, 11:58 PM Reply Like
  • TRHanson
    , contributor
    Comments (175) | Send Message
     
    My point wasn't that Ipad3 owners would care about ipad mini. Ipad 3 owners might be angry that less than 6 months later (from launch) iPad 4 (with better specs etc. In the presentation, they pretty much say that it puts ipad 3 to shame) drops.
    24 Oct 2012, 09:30 AM Reply Like
  • who?
    , contributor
    Comments (105) | Send Message
     
    Great products.

     

    If you can afford them they simplify and improve your life.
    No more Windows or Android, that alone is worth every cent.

     

    As a bonus you also get a finely crafted bit of quality engineering to use as opposed to the trashy plastic rubbish sold by all other manufacturers.

     

    The iPhone 5 makes all other phones seem like disposable flimsy junk.

     

    When customers get their hands on these products the sales will go trough the roof. Poor Microsoft is dead in the water...
    23 Oct 2012, 02:41 PM Reply Like
  • chopchop0
    , contributor
    Comments (5208) | Send Message
     
    lol. WERE dead in the water. I think microsoft is making the right move and getting into hardware itself. The reviews on surface have been good so far.
    23 Oct 2012, 02:44 PM Reply Like
  • Island_Dweller
    , contributor
    Comments (649) | Send Message
     
    Great products indeed. As someone has previously said, AAPL is like being in a beautiful garden surrounded by a huge wall.

     

    Put on the AAPL blinders and short MSFT if you have the brass to back up your opinion.
    23 Oct 2012, 02:52 PM Reply Like
  • bgold1955
    , contributor
    Comments (2351) | Send Message
     
    Are you running Win95, last msft os that worked until Explorer came out and the viruses began to rule to this day. Wow 17 years and counting. Come on over to Apple and enjoy life rather than watching your virus protect software run each a.m.
    23 Oct 2012, 03:14 PM Reply Like
  • chopchop0
    , contributor
    Comments (5208) | Send Message
     
    You've obviously never used Win7. Havent had a virus in years. Keep trolling.
    23 Oct 2012, 03:30 PM Reply Like
  • TRHanson
    , contributor
    Comments (175) | Send Message
     
    You do know that if your little world came true and everybody owned macs, there would be virus's written for it right? Virus writers are not dumb, they go for the market share. As soon as Mac starts threatening business marketshare, you'll see virus's
    24 Oct 2012, 09:32 AM Reply Like
  • chopchop0
    , contributor
    Comments (5208) | Send Message
     
    Exactly..... Perhaps people need to educate themselves on the threats that already exist...

     

    http://nyti.ms/PQkGZq

     

    http://fxn.ws/XTFKOt
    24 Oct 2012, 09:43 AM Reply Like
  • 544
    , contributor
    Comments (29) | Send Message
     
    With no major price reduction of the new i-Pad unless we see good numbers tomorrow apple price will continue to slide down.
    23 Oct 2012, 02:44 PM Reply Like
  • Ben Bernankes friend
    , contributor
    Comments (475) | Send Message
     
    Hmmm. So much for the launch exciting investors.
    23 Oct 2012, 03:45 PM Reply Like
  • Tmgrl2
    , contributor
    Comments (11) | Send Message
     
    I already spoke to my Apple person at the store. Have pre-order request in for 3G, 64 GB iPad Mini. Hey...my ecosystem is growing. I get visual display of the current Android and not all heavy casing to carry it around in. I am an Apple Addict. I love how all my devices work together seamlessly.

     

    I watched The Event on my iMac and then while I fixed lunch, watched more on my iPad on stand above my kitchen sink. My "new" iPad, 3rd gen, will become my second computer in my house, which it already is. The mini will be my "travel" computer and tablet.
    23 Oct 2012, 05:23 PM Reply Like
  • racchole
    , contributor
    Comments (477) | Send Message
     
    Apple just improved all the hardware and didn't change the sticker price? I'd be upset if I spent a couple hundred on Apple's own outdated device. Do we have estimates on the size of the first shipment of iPhone 7's yet?
    23 Oct 2012, 05:36 PM Reply Like
  • pocohonta
    , contributor
    Comments (662) | Send Message
     
    The "new new iPad" is improved but kept the same price of $499, while the mini iPad is priced at relatively high $329.
    So..... what Apple is trying to do is
    1) maintain a high margin (no margin compression on mini iPad)
    2) minimize intra-product cannibalization (people still willing to buy the new new iPad or the mini iPad depending on their preferences)
    3) differentiate its mini-iPad from the rest and position itself as the premium brand. It's not trying to compete with Amazon/BN on price, but on prestige.
    4) with the higher price, It expects lower sales volume and perhaps it wants to. Due to its initial supply constraints, it's gonna sell everything it produces anyway, all the way past Christmas and even into Chinese New Year. However, I'm sure after January 2013, it will have to lower its price if it wants to use the iPad to penetrate the education sector and the price-conscious buyers.
    23 Oct 2012, 05:39 PM Reply Like
  • FAT BANKER
    , contributor
    Comments (1171) | Send Message
     
    I think the mini iPad will be great for younger pupils - who it will appear large to - for class work research and home work,etc. This is a great educational technology devise and with i text books, etc will be a very useful devise for interactive learning through the iCloud eco system. I just wish that at some point it will be made available to poorer countries but I have faith that this is the way forward and will happen at some point.
    Apple really does know what it is about as the international education market is potentially huge and needs such an excellent devise with its eco system system is one of the ways forward.
    Well done Apple again
    A lot of punters just do not get Steve's and Tim's 'Big Picture'
    It not just about more BUCKS - these come as a consequence of relevant, functional design - with beauty!
    23 Oct 2012, 06:03 PM Reply Like
  • colenzae
    , contributor
    Comment (1) | Send Message
     
    Agree with the comments on pricing. The market (and me) were expecting a sub $300 mini. Will still sell well but I think it should have been under $300
    23 Oct 2012, 06:13 PM Reply Like
  • FAT BANKER
    , contributor
    Comments (1171) | Send Message
     
    RE COLENZA COMMENT 1

     

    Yes, but think QUALITY and FEATURES
    23 Oct 2012, 06:27 PM Reply Like
  • bailinnumberguy
    , contributor
    Comments (1166) | Send Message
     
    Apple never has produced its products to compete on price. They introduced the smaller iPad only partially as a response to the Kindle Fires and other smaller tablets. The product will sell very well simply because it's far more convenient for a lot of people to carry around a smaller tablet.
    23 Oct 2012, 06:26 PM Reply Like
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