The reaction to the launch of Starbucks (SBUX +2.2%) is closely watched as management tries to...


The reaction to the launch of Starbucks (SBUX +2.2%) is closely watched as management tries to "crack the code" in Asia and the greater Pacific Rim region. Despite a huge market in the nation and a partnership with powerhouse Tata, a cautious growth pace is still clearly the plan. Asked in an interview with The Economic Times about new store, CEO Howard Schultz says the company will open up two next week and then "let us see."
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