General Mills (GIS) faces increasing pressure in the yogurt market as new entrants and products...

|By:, SA News Editor

General Mills (GIS) faces increasing pressure in the yogurt market as new entrants and products look set to pressure prices by as much as 25%-30% next year by some estimates. The dramatic rise of greek yogurt and the emergence of PepsiCo with its Muller brand are two threats to the company's majority-owned Yoplait brand, according to analysts.