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Toys R Us CEO Jerry Storch sums it up for retailers: "I believe it’s going to be the...

Toys R Us CEO Jerry Storch sums it up for retailers: "I believe it’s going to be the biggest Black Friday we’ve had. Everyone has been focused on decreasing prices and these prices may never be repeated." But with many of the consumers lured in by rock-bottom prices, it's unclear sales will translate into profits.
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